Practical Microsoft Dynamics Crm 2011

Practical Microsoft Dynamics CRM 2011 helps solve the reporting problems that really matter to you and your company. This down-to-earth guide provides readers with an intensely practical tutorial that focuses on how CRM can be used to achieve the real-world results that modern businesses demand. The book emphasizes the application of CRM to solve every-day business challenges in a realistic setting. In particular, if focuses on how CRM entities can be linked together to create powerful reporting solutions that will deliver reliable insights in a flexible and reusable manner. Security, Reporting, Views and Site Mapping are all explained in detail and supported by a fully-worked case study showing the techniques in action.

Author, Martin Reid, uses his many years of CRM experience to demonstrate how the many interactions between an organisation and the people who deal with it can be captured, conceptualized and modelled using CRM. He shows you how to create high-quality reporting solutions that can be easily extended and customized according to the unique requirements of your business.