Linguistic Auditing
A Guide to Identifying Foreign Language Communication Needs in Corporations
Book
Paperback/Softback
130 pages
978-1-85359-327-7 (ISBN)
Description
This text offers methods for the systematic analysis by managers, training officers or language experts of the foreign language communication needs of organizations, large or small, in the private or public sector. It should enable organizations to identify strengths in the language competence of current staff and any weaknesses in the organizations' entire system for communicating with foreign markets at the strategic level. It provides tools for improving efficiency in a neglected management area.
More details
Series
Language
English
Place of publication
Bristol
United Kingdom
Publishing group
Channel View Publications Ltd
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Illustrations
appendices
Dimensions
Height: 210 mm
Width: 148 mm
ISBN-13
978-1-85359-327-7 (9781853593277)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Introduction to linguistic auditing and overview of the book; initiating the audit (preliminary stage); integrating the audit into the planning process (audit stage 1); understanding the organization - foreign language communication at the Departmental level (audit stage 2); analyzing postholders' foreign language use and needs (audit stage 3); assessing postholders' foreign language skill - from proficiency assessment to the language resource inventory (audit stage 4); reporting back (audit stage 5).