Managerial Economics
4th Edition
Published on 17. October 1994
Book
Paperback/Softback
608 pages
978-0-13-100520-4 (ISBN)
Description
Introductory level text with European perspective. Specially designed for ease of use by European students and lecturers and is core reading for those studying the economic theory behind business management and the business environment in which firms operate.
More details
Edition
4th edition
Language
English
Place of publication
Boston
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 174 mm
Thickness: 30 mm
Weight
1020 gr
ISBN-13
978-0-13-100520-4 (9780131005204)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
W. Duncan Reekie | Jonathan N. Crook
Managerial Economics
Book
08/1987
3rd Edition
Philip Allan
€50.89
Article exhausted; check for reprint
Content
Preface
Abbreviations
Pt. I. Basic concepts
1. What is managerial economics?
2. Introduction to maximisation and optimisation
3. Decision analysis under risk and uncertainty
4. Strategic decision taking and transactions costs
5. Business objectives
Pt. II. Knowing the market
6. Forecasting
7. Demand theory
8. Techniques for demand estimation
Pt. III. Short-/medium-term decisions
9. Cost theory and measurement
10. Linear programming
11. Price policy
12. Pricing in regulated industries
13. Advertising decisions
Pt. IV. Medium-/long-term decisions
14. Capital budgeting
15. Product, market and corporate strategies
16. Location decisions
Pt. V. Public policy and regulation of business
17. Competition policy legislation
18. Pollution and the environment: what managers should know
Pt. VI. Decision evaluation and control
19. Profits and control
Study questions
Index
Abbreviations
Pt. I. Basic concepts
1. What is managerial economics?
2. Introduction to maximisation and optimisation
3. Decision analysis under risk and uncertainty
4. Strategic decision taking and transactions costs
5. Business objectives
Pt. II. Knowing the market
6. Forecasting
7. Demand theory
8. Techniques for demand estimation
Pt. III. Short-/medium-term decisions
9. Cost theory and measurement
10. Linear programming
11. Price policy
12. Pricing in regulated industries
13. Advertising decisions
Pt. IV. Medium-/long-term decisions
14. Capital budgeting
15. Product, market and corporate strategies
16. Location decisions
Pt. V. Public policy and regulation of business
17. Competition policy legislation
18. Pollution and the environment: what managers should know
Pt. VI. Decision evaluation and control
19. Profits and control
Study questions
Index