The Internet Start-Up Bible

THE INTERNET START-UP BIBLE is exactly that - THE complete and authoritative guide for every wannabe Internet entrepreneur or anyone thinking about how to get their own start-up underway.Introduction- Hype or Revolution? Chapter 1- You - What Does it Take? Chapter 7- Marketing - The Customer is KingChapter 2- Idea - How to Evaluate It Chapter 8- Design - First Impressions Count Chapter 3- The Business Plan Chapter 9- Technology - The Technology Is the ExperienceChapter 4- Legals - The Full Story Chapter 10- People - Who and How Do You Find Them?Chapter 5- Research - Get It Right Chapter 11- Administration - The Golden RulesChapter 6- Funding - What You Need to Do Chapter 12- IPO (Flotation) -Bingo! Chapter 13- You Ain't Seen Nothing Yet Foreword by Clive Pinder, Senior Vice-President at Viant.com