
Busting the Myth of the Communication Metaphor
How Technical Writing Conventions Perpetuate Injustice
Sarah Read(Author)
State University of New York Press
Will be published approx. on 2. January 2026
Book
Paperback/Softback
250 pages
979-8-8558-0288-7 (ISBN)
Description
Traces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.
Busting the Myth of the Communication Metaphor is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works. By starting from conventional statements made by scientists, technical professionals, and standard textbooks that "successful technical writing is short and to the point, with the facts only, no opinions," the book traces the histories and structures of the multiple elements of the Communication Metaphor. The text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing.
Busting the Myth of the Communication Metaphor is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works. By starting from conventional statements made by scientists, technical professionals, and standard textbooks that "successful technical writing is short and to the point, with the facts only, no opinions," the book traces the histories and structures of the multiple elements of the Communication Metaphor. The text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing.
Reviews / Votes
"Busting the Myth of the Communication Metaphor brings into sharp focus the various critiques of technical communication that scholars have had over the years, but with a lot more oomph. Read is clearly grappling with the field's role in (dis)organizing society, people, relations, allocating services, etc. and how facing up to that role can compel the field to do differently." - Josephine Walwema, Coordinator, Technical and Professional Communication, University of Washington"An excellent contribution to what is a new and very important aspect to our teaching and scholarly lives. This manuscript stuck with me and had me considering the ways I perpetuate in my own teaching the problems she discusses." - Carla Kungl, Shippensburg University
"From the very start, this book challenges the reader to basically rethink everything we know about how writing works. Read argues that the 'Communication Metaphor' has invisibly shaped how we teach and understand writing, and maybe most importantly, she shows how our fundamental beliefs in how communication works are actively harmful to marginalized communities. The book is both an excellent analysis of the unexamined metaphorical language we use to talk about writing and an excellent historical account of how our basic beliefs have been conditioned by centuries of choices about 'proper writing.' The book is insightful, provocative, and an engaging page-turner with a strong voice and big, bold arguments. I hope it becomes required reading in our field." - Jordan Frith, Clemson University
More details
Series
Language
English
Place of publication
Albany, NY
United States
Target group
Professional and scholarly
US School Grade: College Graduate Student and over
Product notice
Paperback (trade)
Illustrations
21 Figures; 8 Tables, black and white
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 16 mm
Weight
415 gr
ISBN-13
979-8-8558-0288-7 (9798855802887)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Sarah Read
Busting the Myth of the Communication Metaphor
How Technical Writing Conventions Perpetuate Injustice
E-Book
07/2025
1st Edition
State University of New York Press
€36.99
Available for download
Person
Sarah Read is Associate Professor of English and Director of Professional and Technical Writing at Portland State University.
Content
List of Illustrations
Acknowledgments
Preface
1. Harm Is Being Done
2. Making the Communication Metaphor Visible
3. What Does the Communication Metaphor Mean?
4. Where Does the Communication Metaphor Come From?
5. How Is the Communication Metaphor Perpetuated and Maintained?
6. Experiments in Imagining a Post-Communication Metaphor World
Notes
References
Index
Acknowledgments
Preface
1. Harm Is Being Done
2. Making the Communication Metaphor Visible
3. What Does the Communication Metaphor Mean?
4. Where Does the Communication Metaphor Come From?
5. How Is the Communication Metaphor Perpetuated and Maintained?
6. Experiments in Imagining a Post-Communication Metaphor World
Notes
References
Index