A Handbook of Pharmaceutical Sales

Subrata Ray, is more than just a scholar; he is a strategist, a practitioner, and a trailblazer in pharmaceutical marketing education. With more than 17 years of experience in industry engagement, university-level teaching, and research excellence, He skilfully combines academic rigour with practical knowledge. His diverse professional background, which includes frontline sales with Glenmark Pharmaceuticals Ltd. and notable positions in media and marketing consulting, gives his writing depth, variety, and practical applicability. He is a sought-after authority in the boardroom and classroom due to his command of marketing research, pharmaceutical sales management, social media analytics, e-business, rural marketing, and more. He has an MBA in marketing from IGNOU, a Ph.D. in marketing from the University of North Bengal, and postgraduate degrees in Pharmaceutical sales management, journalism and mass communication, tea management. Not only is his extensive academic background noteworthy, but it also serves as the cornerstone of his comprehensive strategy for management education. Since 2006, He has been an Assistant Professor in the Department of Management at the University of North Bengal, but his influence goes well beyond the classroom. In addition to publishing case studies and book chapters with prestigious Indian and international publishers, he has written books on customer orientation and is still influencing the upcoming generation of academics and marketers. "Case Studies on Pharmaceutical Sales: An Emerging Markets Perspective" (PharmaMed Press / BSP Books), his most recent publication, is the result of years of research, reflective practice, and frontline experience. Along with his contributions to academia and business, He has led executive training programs for Public Sector Units (PSUs) like India Post (Government of India) and the National Hydroelectric Power Corporation (NHPC). He has provided Management Development Programs (MDPs) for the MSME Ministry (Government of India), particularly in areas like digital marketing for working executives and young entrepreneurs, and trained aspiring entrepreneurs under the Export Promotion Council for Handicrafts. This book is a must-read for professionals, academics, and students alike because Dr. Subrata Ray captures on paper what few others can: the ideal fusion of intelligence and hard work.