Moving into Mass Customization
Information Systems and Management Principles
Published on 9. July 2002
Book
Paperback/Softback
VIII, 248 pages
978-3-540-43611-9 (ISBN)
Description
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
Reviews / Votes
From the reviews:
"This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone who wants to learn, teach or put into practice the concepts of Mass Customization." (Wissenschaftsmanagement, Vol. 12 (2), March/April, 2006)
More details
Edition
2002 ed.
Language
English
Place of publication
Berlin
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Research
Illustrations
VIII, 248 p.
Dimensions
Height: 235 mm
Width: 155 mm
Thickness: 15 mm
Weight
406 gr
ISBN-13
978-3-540-43611-9 (9783540436119)
DOI
10.1007/978-3-642-56192-4
Schweitzer Classification
Content
I: THE STRATEGY OF MASS CUSTOMIZATION.- On the Economics of Mass Customization.- A Procedure for Building Product Models.- Mass Customization Facing Logistics Challenges.- From Mass Production to Mass Customization: Impact on Integrated Supply Chains.- Key Value Attributes in Mass Customization.- II: PREPARATION AND IMPLEMENTATION.- Web Tools for Supporting Mass Customization.- Manufacturing Planning and Control Content Management in Virtual Enterprises Pursuing Mass Customization Claus Rautenstrauch, Holger Taggermann, Klaus Turowski.- Customer Interaction and Digitizability - A Structural Approach to Mass Customization.- Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce.- Knowledge Fusion in the Business Information Environment for e-Manufacturing Pursuing Mass Customization.- Experiences of Applying Systematic Modularisation Methods in Light Assembly Industry.- III: A VALUE CHAIN.- Mass Customization and Beyond - Evolution of Customer Centricity in Financial Services.- Modularity in Three Dimensions: A Study of Mass Customization in the Dutch House Building Industry.- Customization of Capital Goods - Implications for After Sales.- The Authors.