Introduction to Fashion Merchandising

This new text gets students immediately involved in the fashion industry with a practical approach including cases, projects, and readings. Features -practical approach case studies and projects to get you involved right away -"Career Portraits" & "Spotlights on Business" focus on well-known people and companies for real world examples -an innovative study guide, called the Fashion Forcaster, is available to provide opportunities for recall, interpretation, application, and analysis ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide 0-8273-5064-3 Testbank 0-8273-5400-2