The Global Code
How a New Culture of Universal Values Is Reshaping Business and Marketing
Published on 29. September 2015
Book
Paperback/Softback
304 pages
978-1-250-89317-8 (ISBN)
More details
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 19 mm
Weight
496 gr
ISBN-13
978-1-250-89317-8 (9781250893178)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
DR. CLOTAIRE RAPAILLE is the founder of Archetype Discoveries Worldwide, a company that has been successfully guiding its clients' interests in marketing, brand positioning, advertising, and product development since 1976. Their global clients include Boeing, Citibank, Fidelity Investments, Ford Motor Company, General Electric, Georgetown University, IBM, Honda, Johnson & Johnson, L'Oreal, and Procter & Gamble, among other Fortune 100 companies. He lives in Palm Beach, FL.