Quantitative Theories in Advertising
Published in July 1970
Book
Hardback
116 pages
978-0-471-70820-9 (ISBN)
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 230 mm
Width: 150 mm
ISBN-13
978-0-471-70820-9 (9780471708209)
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Schweitzer Classification