Design, Form, and Chaos
Published on 3. October 2017
Book
Hardback
240 pages
978-0-300-23091-8 (ISBN)
Description
"To have the preeminent graphic designer in America-the leading proponent of the Modern-intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic."-Stephen Heller (1993)
Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
Reviews / Votes
"Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old-classic and modern-lived together in the same work."-Steven Heller -- Steven HellerMore details
Language
English
Place of publication
United States
Product notice
Cloth over boards
Illustrations
70 color + 55 b-w illus.
Dimensions
Height: 261 mm
Width: 197 mm
Thickness: 25 mm
Weight
1022 gr
ISBN-13
978-0-300-23091-8 (9780300230918)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Paul Rand
Design, Form and Chaos
Book
03/1993
Yale University Press
€49.52
Article exhausted; check for reprint
Person
Paul Rand (1914-1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.