Diploma Case Study Book 2002-2003
Analysis and Decision
Published on 20. June 2002
Book
Paperback/Softback
304 pages
978-0-7506-5711-2 (ISBN)
Description
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Written by the CIM Senior Examiner for the Integrated Marketing Communications module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
More details
Series
Edition
Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 297 mm
Width: 210 mm
Weight
785 gr
ISBN-13
978-0-7506-5711-2 (9780750657112)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Content
Preface; Part one: Approaching the Analysis and Decision paper - Introduction; What is meant by case study analysis?; Contemporary issues in marketing; Financial analysis and marketing measures; Daugavpils case - worked example; The examination; Part 2: Past case studies - December 2000: Pirelli; June 2001: Malaysian Airline System Berhad; December 2001: City of Daugavpils; Part 3: Past examiners' reports and specimen answers - December 2000: Pirelli; June 2001: Malaysian Airline System Berhad; December 2001: City of Daugavpils.