Business Communication
(with CD)
2nd Edition
Published on 9. August 2012
Book
Paperback/Softback
640 pages
978-0-19-807705-3 (ISBN)
Description
The second edition of Business Communication has been updated with one two new chapters, new sections, new figures and photographs, and appendices. The text material has been restructured to focus on the changes since the last edition. It is now divided into four parts and has 21 chapters.
Beginning with an introduction to the principles of business communication, the book discusses the written aspect of business communication. The third part concentrates on developing oral skills for business and finally the fourth part analyses specific communication needs.
It provides in-depth coverage of the core components of business communication: oral communication, written communication, and group and persuasive communication.
Beginning with an introduction to the principles of business communication, the book discusses the written aspect of business communication. The third part concentrates on developing oral skills for business and finally the fourth part analyses specific communication needs.
It provides in-depth coverage of the core components of business communication: oral communication, written communication, and group and persuasive communication.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New Delhi
India
Target group
Adult education
Primary: MBA/PGDM. Secondary: BBA/BBM/BBS
Edition type
Revised edition
Illustrations
Over 55 line diagrams and illustrations
Over 55 line diagrams and illustrations
Dimensions
Height: 242 mm
Width: 187 mm
Thickness: 29 mm
Weight
1012 gr
ISBN-13
978-0-19-807705-3 (9780198077053)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Meenakshi Raman, Group Leader, Humanities And Management, at the BITS Pilani, Goa campus has several years of teaching experience and has taught English and communication at various levels. She has co-authored three other books in the area of communication and has several articles to her credit.
Prakash Singh is Assistant Professor, Indian Institute of Management, Lucknow and was formerly a faculty member at BITS Pilani. He has several years of experience in teaching courses at the postgraduate level and also conducts training programmes for managers and other professionals.
Prakash Singh is Assistant Professor, Indian Institute of Management, Lucknow and was formerly a faculty member at BITS Pilani. He has several years of experience in teaching courses at the postgraduate level and also conducts training programmes for managers and other professionals.
Content
PART I: UNDERSTANDING BUSINESS COMMUNICATION ; 1. Nature and Scope of Communication ; 1. Non-verbal Communication ; 1. Cross-cultural communication (new chapter) ; 1. Technology-enabled Business Communication ; PART II: WRITING BUSINESS MESSAGES AND DOCUMENTS ; 1. Business writing ; 1. Business Correspondence ; 1. Instructions ; 1. Business Reports and Proposals ; 1. Career building and Resume writing (new chapter) ; PART III: DEVELOPING ORAL COMMUNICATION SKILLS FOR BUSINESS ; 1. Effective Listening ; 1. Business Presentations and Public Speaking ; 1. Conversations ; 1. Interviews ; 1. Meetings and Conferences ; 1. Group Discussions and Team Presentations ; 1. Team Briefing ; PART IV: UNDERSTANDING SPECIFIC COMMUNICATION NEEDS ; 1. Communication across Functional Areas ; 1. Corporate Communication ; 1. Persuasive Strategies in Business Communication ; 1. Ethics in Business Communication ; 1. Business Communication Aids ; APPENDICES ; TRANSITIONAL WORDS AND PHRASES ; ACTION WORDS ; INTERVIEW QUESTIONS ; COMMON USAGE ERRORS ; COMMONLY MISSPELT WORDS ; BRITISH AND AMERICAN VOCABULARY ; INDEX