Imperial Persuaders
Images of Africa and Asia in British Advertising
Published on 21. August 2003
Book
Hardback
256 pages
978-0-7190-6378-7 (ISBN)
Description
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco. -- .
More details
Series
Language
English
Place of publication
Manchester
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations, black & white
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-7190-6378-7 (9780719063787)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
Content
Advertising and colonial discourse; soap advertising, the trader as civilizer and the scramble for Africa; cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer; tea advertising and its ideological support for vertical control over production; the Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype; corporate advertising, decolonization and the transition to neo-colonialism.