
Business Analytics and Cyber Security Management in Organizations
Information Science Reference (Publisher)
Published on 17. November 2016
Book
Hardback
332 pages
978-1-5225-0902-8 (ISBN)
Description
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
More details
Series
Language
English
Place of publication
Hershey
United States
Publishing group
IGI Global
Target group
Professional and scholarly
Dimensions
Height: 286 mm
Width: 221 mm
Thickness: 25 mm
Weight
1194 gr
ISBN-13
978-1-5225-0902-8 (9781522509028)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Rajagopal, Monterrey Institute of Technology and Higher Education, Mexico.
Ramesh Behl, International Management Institute, India.
Ramesh Behl, International Management Institute, India.