Introduction to Business
Book
Paperback/Softback
480 pages
978-1-4051-4569-5 (ISBN)
Description
"Introduction to Business" was originally published by Blackwell as part of the "OLF Distance Learning" series. This new edition contains more material on the business environment, globalization, new technology; and it condenses some of the previous sections on planning, which is treated throughout the other chapters.
More details
Language
English
Place of publication
Chicester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
ISBN-13
978-1-4051-4569-5 (9781405145695)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Stephen Rainbow is at Plymouth Business School.
Content
..1. What is Business. What is Business 15.The Structure of the Text 4.The Individual in Business 5.Using the Text 3.2. Organisations. The Nature of Organisations 30.Organisational Culture 15 Managing Organisations 15.Information in Organisations 15.3. Environments of Business. Political and Legal 15 Economic 20.Social and Cultural 15.Technological 15.The Financial System 25.Global Business 20.4. Competition and Change.Customers and Markets 15.Stakeholders 20.Change 20.Ethical Dimensions of Business 10.5. Functions.Accounting 30.Marketing 30.Operations Management 30.Logistics 30.HRM 30.6. Planning.Business Strategy 30.Business Planning 40..What is Business - Proposed Text Structure..1. Primary division will be into Units. Each unit will be split into Chapters. Each chapter will be subdivided into sections..2. Approximate chapter size is shown on the attached Proposed Unit/Chapter Structure..3. This gives a total page count of approx. 500. However, total overall size could rise to 600 pages depending on final content..4. Each section will have an action learning element within the text..5. Each chapter will have a readings list split into 2 parts: 'you must read' and 'you might like to read'..6. A website will contain end of unit and end of chapter activities and solutions..7. Style to be similar to Business Functions text.