SMACing the Bank

Reviews / Votes

"The book gives a practitioner perspective on how financial firms shall embrace SMAC technologies to stay relevant and competitive. An interesting read." -- N.R. Narayana Murthy, Founder, Infosys

"We are living in an interesting era where Social, Mobility, Analytics & Cloud (SMAC) are disrupting traditional business models. Established industries like banking are rapidly transforming themselves: banks are becoming software companies that happen to have a banking license by tapping into these capabilities to provide superior client experience. 'SMACing the Bank' by Maiya and Balaji provides a great overview of the tools and templates from a practitioner's perspective to enable the transformation." -- Siew Choo Soh, Managing Director, Group Head of Core Systems Technology at DBS Bank

"Social platforms, Mobility, Analytics (Data) & Cloud computing (SMAC) are changing the way how both businesses and customers are engaging with each other. These platforms are challenging established businesses and pushing them to new ways of providing products and services, when and where the customer wants. 'SMACing the Bank' by Balaji Raghunathan and Rajashekara Maiya provides a good overview of the tools and techniques from a practitioner's perspective so that businesses, especially financial enterprises, can plan for the transformation." -- Ramadurai Ram, SVP and Head of Digital IT, Fifth Third Bank, Cincinnati

"Digital transformation leveraging SMAC technologies is one of the most happening areas in the Banking and Financial services industry. However, the buzz words and noise surrounding Digital often clutter the minds of those implementing digital transformation initiatives with misconceptions. Balaji and Rajashekar Maiya have ensured that they go beyond buzzwords in this book. They have not only demystified Social, Mobile, Analytics and Cloud technologies for the business owners, analysts and product managers, but also provided a guide for implementing digital transformation initiatives. As a leader of the Digital Practice providing solutions to financial industry customers for their digital needs, I can see that this book resonates well with the challenges faced by this industry and outlines a strategy for addressing these challenges. If you are one of the many who is in one way or the other involved in Digital Banking initiatives, this is the book you would have been waiting for." -- Gaurav Mathur, Senior Director and Head-Financial Services Digital, India, Capgemini Technology Services India

"We are at the cusp of a mega technology revolution that is changing every aspect of each industry. Banking is no exception, Social, Mobility, Analytics and Cloud as technology options provides every industry including banking a great deal of level playing field for all players. SMAC has democratized the technology and increased the access, reduced the entry barrier and made it affordable across the globe. Being a leading banking group in the Middle East region, Emirates NBD has always taken the industry leading position when it comes to leveraging the technology, whether it is Social, Artificial Intelligence, Blockchain, Robotics, Mobile, Internet banking, Emirates NBD has been in the forefront. The book 'SMACing the Bank' written by Maiya & Balaji is timely and provides a comprehensive view of what's happening around and how to leverage the technology to transform. It contains years of research, study and firsthand experience coming together as a tool for bankers & technology specialists to start using it immediately. The in-depth understanding of the subject by Maiya & Balaji is well articulated in the content and it is brought out in a very simplified manner. It clears many terminology misunderstandings and this book will be a good reference point for many bankers." -- Srinivasan Sampath, Sr. Vice President-Special Projects, Emirates NBD