The Strategy Process
2nd Edition
Published in February 1991
Book
Paperback/Softback
1040 pages
978-0-13-853813-2 (ISBN)
Description
Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 256 mm
Width: 201 mm
Weight
1919 gr
ISBN-13
978-0-13-853813-2 (9780138538132)
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Schweitzer Classification