The Strategy Process: Concepts, Contexts and Cases
Published on 9. June 1995
Book
Paperback/Softback
1008 pages
978-0-13-149626-2 (ISBN)
Description
This is the first European edition of Mintzberg and Quinn's "Strategy Process". Based upon the second edition of the original, this version has been radically revised to produce a shorter, more European approach: more than 60% of the cases are now fully European. There are important new readings to replace older or inappropriate readings and a new section on the "global context" is included. All of the revisions have been made in response to extensive feedback from European adopters.
More details
Edition
European ed
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Illustrations
map
Dimensions
Height: 242 mm
Width: 188 mm
Weight
1620 gr
ISBN-13
978-0-13-149626-2 (9780131496262)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
10/2002
4th Edition
Pearson
€183.21
Article exhausted; check for reprint
Persons
Content
STRATEGY. The Strategy Concept. The Strategist. Strategy Formulation. Strategy Formation. CASES: Robin Hood. The European Truck Industry in 1990 and DAF in 1991. Note on the Spanish Banking Industry. BSN Group - Europe 1992 Benetton SpA. Canon. Competing on Capabilities. IBM (A): The System 360 Decision. Honda Motor Company. Sony in Poland. ORGANISATION. Dealing With Structures and Systems. Dealing with Culture and Power. CASES. The Phillips Group in 1987. Matsushita Electric Industrial Co. The Body Shop International. International Service Systems. Polaroid Corporation. Banco Popular. Kao Corporation. CONTEXT. The Entrepreneurial Context. The Context of Change. CASES. Cartier: the Legend of Luxury. Richardson Sheffield. Saatchi and Saatchi. Anderson Consulting (Europe). Pilkington Brothers Plc. Proctor and Gamble (Europe). Electrolux: the Acquisitions and Integration of Zanussi. Scandinavian Airlines System. Daimler-Benz Holding: Restructuring and Cultural Change.