Sales Promotion Management
John A. Quelch(Author)
Prentice-Hall (Publisher)
Published on 2. February 1989
Book
Hardback
360 pages
978-0-13-788118-5 (ISBN)
More details
Series
Edition
New edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Illustrations
illustrations
Dimensions
Height: 240 mm
Width: 187 mm
Weight
777 gr
ISBN-13
978-0-13-788118-5 (9780137881185)
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Schweitzer Classification