E-Business
A Canadian Perspective for a Networked World
Published on 15. March 2002
Book
Paperback/Softback
352 pages
978-0-13-093122-1 (ISBN)
Description
This text is suitable for college and university courses in Electronic Commerce, Management and E-Business. The fast-paced world of E-Business can quickly make conventional educational resources and techniques out of date. This text keeps pace with these changes by providing the "classic" lessons and principles of E-Business practice in the printed text while complementing this material with frequent updates to content and concepts online.
More details
Language
English
Place of publication
Scarborough
Canada
Publishing group
Pearson Canada, Toronto
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1840 gr
ISBN-13
978-0-13-093122-1 (9780130931221)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
I. E-BUSINESS MODELS AND STRATEGY. 1. Introduction to E-Business. 2. E-Commerce Business Models and Strategies. II. E-BUSINESS ARCHITECTURE. 3. The Internet, Intranets and Extranets. 4. Enterprise Wide & Inter-Enterprise Systems. 5. Security and Controls. 6. Billing & Payment Systems. III. E-BUSINESS APPLICATIONS. 7. Supply Chain Management. 8. E-Procurement, Trading Exchanges, & Auctions. 9. Customer Relationship Management. 10. Business Intelligence. IV. CONDUCTING E-BUSINESS. 11. Marketing, Competition, and Selling. 12. E-Commerce and Small Business. 13. Global, Legal, and Other Issues in E-Commerce. Appendix of Cases. Glossary Index.