Globalising Management
Creating and Leading the Competitive Organization
Published on 28. October 1993
Book
Paperback/Softback
368 pages
978-0-471-30491-3 (ISBN)
Description
The globalization of business has become a key management challenge of the 1990s. In order to succeed, companies must anticipate technological, economic and social changes and adjust their global competitive strategies in response This study offers cutting-edge ideas and brings together contributors from North America, Europe and Japan to explore critical global issues, including how to create a winning strategy, how to organize the global firm and how to make cultural diversity a competitive advantage
More details
Edition
New edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Dimensions
Height: 234 mm
Width: 155 mm
Weight
539 gr
ISBN-13
978-0-471-30491-3 (9780471304913)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
The Competitive Context; The Strategic Context; The Cultural Context; The Developmental Context; The Collaborative Context; The Comparative Context; Global Research and Teaching in the 1990s.