The Shipping News

PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION Defining Corporate Communication Introduction Scope and Definitions Chapter Summary Corporate Communication in Contemporary Organizations Introduction Historical Background Integrated Communication Drivers for Integrated Communication Organizing Communication Chapter Summary PART TWO: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication Introduction Stakeholder Management The Nature of Stakes and Stakeholders Stakeholder Communication Stakeholder Engagement and Collaboration Chapter Summary Corporate Identity, Corporate Branding and Corporate Reputation Introduction Corporate Identity, Image and Reputation Corporate Branding Aligning Identity, Image and Reputation Chapter Summary PART THREE: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy Introduction The Process of Communication Strategy The Content of Communication Strategy Chapter Summary Strategic Planning and Campaign Management Introduction Planning and Executing Programs and Campaigns Theories on Effective Messages and Persuasion Chapter Summary Research and Measurement Introduction Research and Evaluation Measuring Corporate Reputation Measuring Corporate Identity Chapter Summary PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations Introduction Journalism and News Organizations News and Corporate Reputation Framing News Stories The New Media Landscape Chapter Summary Internal Communication Introduction Defining Internal Communication Internal Communication and Organizational Identification Voice, Silence and Stimulating Employee Participation Social Media and Communities of Practice Chapter Summary Issues Management and Public Affairs Introduction Defining Issues Managing Issues Influencing Public Policy Chapter Summary Crisis Communication Introduction Preparation for Crises Communication about a Crisis Chapter Summary PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION Leadership and Change Communication Introduction Defining Leadership and Change Communicating During a Change Effective Leadership Communication Chapter Summary Corporate Social Responsibility and Community Relations Introduction Defining Corporate Social Responsibility Communicating About Corporate Social Responsibility Community Involvement Programmes Chapter Summary