
Disney's Star Wars
Forces of Production, Promotion, and Reception
University of Iowa Press
Will be published approx. on 1. July 2019
Book
Paperback/Softback
416 pages
978-1-60938-643-6 (ISBN)
Description
In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a "Disney princess" to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series' history.
More details
Language
English
Place of publication
Iowa
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 231 mm
Width: 153 mm
Thickness: 25 mm
Weight
550 gr
ISBN-13
978-1-60938-643-6 (9781609386436)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
William Proctor is senior lecturer in transmedia, culture, and communication at Bournemouth University. He is coeditor of Global Convergence Cultures: Transmedia Earth and of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond. Richard McCulloch is lecturer in film and cultural studies at the Centre for Participatory Culture, University of Huddersfield. He is coeditor of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond.