Research Handbook on Social Influence

Reviews / Votes

'Radmila Prislin's Research Handbook on Social Influence comprehensively explores the omnipresence of social influence in our lives. Covering a wide range of topics - from neurological and group-level perspectives on influence to the dynamics of how people sway each other and respond to persuasive efforts in various contexts - this book offers a rich resource for anyone interested in social influence. Prislin has brought together leading scholars in the field, who contribute chapters that span more than a century of research, theory, and application in social influence. Despite the depth of content, each chapter remains accessible, making it an essential read for those seeking to understand the profound impact of social influence. I plan to adopt this book for both my undergraduate and graduate social influence courses.' -- David Rast III, University of Alberta, Canada 'Social influences surround us, seemingly more today than ever. This timely Research Handbook featuring contributions from an all-star set of researchers from around the world, is a welcome addition to a burgeoning literature. Any scholar interested in learning about the latest empirically-informed perspectives on social influence would do themselves a favor by consulting this impressive work.' -- Christopher R. Agnew, Purdue University, USA 'The Research Handbook on Social Influence is an essential resource for scholars and students interested in this important topic. It offers a comprehensive and up-to-date discussion of the various theoretical and empirical approaches to all aspects of social influence research. Deep in theoretical analysis and broad in its coverage of social influence phenomena, it is invaluable for understanding the core of social life.' -- Antonis Gardikiotis, Aristotle University of Thessaloniki, Greece 'Social influence is a more powerful force today than at any time in human history, and understanding it could hardly be more important. This Research Handbook is an indispensable companion in that effort-a timely collection of smart and interesting chapters by the world's leading experts on the science of social influence.' -- Daniel Gilbert, Harvard University, USA 'The Research Handbook on Social Influence offers an unparalleled resource for researchers and scholars of social influence. By casting a net that is both remarkably wide and deep, the Handbook provides the most thoroughgoing consideration I know of how people affect change and are affected by change in others. Serious students of these processes should have a copy readily available on their shelves or devices.' -- Robert Cialdini, Arizona State University, USA