Scorecard Marketing
The four-step playbook for getting better leads and bigger profits
Published on 30. May 2023
Book
Paperback/Softback
190 pages
978-1-78133-799-8 (ISBN)
Description
BUSINESS SUCCESS STARTS WITH LEAD GENERATION
The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.
Read Scorecard Marketing and learn how to:
Predictably generate large numbers of warm leads every week
Collect data and recognise buying signals early
Identify the underlying reasons each individual might want your offer
Treat every customer in a personalised way
Create a permanent digital asset that improves your marketing and sales results for years to come
More details
Edition
Revised Edition
Language
English
Place of publication
United Kingdom
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 178 mm
Width: 127 mm
Thickness: 11 mm
Weight
185 gr
ISBN-13
978-1-78133-799-8 (9781781337998)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Daniel Priestley | Glen Carlson
Scorecard Marketing
The four-step playbook for getting better leads and bigger profits
Book
09/2022
Rethink Press
€34.87
Article exhausted; check for reprint
Persons
Daniel Priestley and Glen Carlson are multi-award-winning entrepreneurs who have built fast-growth businesses around the world. After testing dozens of performance marketing strategies, they discovered the power of scorecard marketing. Over 2,000 companies are now using this approach to achieve remarkable results in generating better leads and bigger profits.