Communication Impact
Designing Research That Matters
Published on 7. January 2005
Book
Paperback/Softback
288 pages
978-0-7425-3098-0 (ISBN)
Description
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
More details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 22 mm
Weight
625 gr
ISBN-13
978-0-7425-3098-0 (9780742530980)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.
Content
Chapter 1 Preface: Why Another Book?
Part 2 Part I: Community-Based Research
Chapter 3 1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar
Chapter 4 2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making
Chapter 5 3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study
Chapter 6 4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology
Part 7 Part II: Organizations and Institutions
Chapter 8 5 Gender and Professional Identity among Caribbean Journalists
Chapter 9 6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach
Chapter 10 7 Interpreting Signs: Reflections on Research Design in Context
Part 11 Part III: Problem-Focused Research
Chapter 12 8 Peer Influence and Prosocial Behavior: Ten Years of Study
Chapter 13 9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables
Chapter 14 10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice
Chapter 15 11 Scientific Knowledge and Personal Experience: Mutually Exclusive?
Part 16 Part IV: Research across Cultures
Chapter 17 12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia
Chapter 18 13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research
Chapter 19 14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize
Chapter 20 15 Choices and Voices: Assessing Television Preferences of Teenage African-American Girls
Part 21 Part V: New Technologies and Research
Chapter 22 16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews
Chapter 23 17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences
Chapter 24 18 Finding Out What's on the World Wide Web
Chapter 25 Afterword: Purpose and Direction
Part 2 Part I: Community-Based Research
Chapter 3 1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar
Chapter 4 2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making
Chapter 5 3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study
Chapter 6 4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology
Part 7 Part II: Organizations and Institutions
Chapter 8 5 Gender and Professional Identity among Caribbean Journalists
Chapter 9 6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach
Chapter 10 7 Interpreting Signs: Reflections on Research Design in Context
Part 11 Part III: Problem-Focused Research
Chapter 12 8 Peer Influence and Prosocial Behavior: Ten Years of Study
Chapter 13 9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables
Chapter 14 10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice
Chapter 15 11 Scientific Knowledge and Personal Experience: Mutually Exclusive?
Part 16 Part IV: Research across Cultures
Chapter 17 12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia
Chapter 18 13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research
Chapter 19 14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize
Chapter 20 15 Choices and Voices: Assessing Television Preferences of Teenage African-American Girls
Part 21 Part V: New Technologies and Research
Chapter 22 16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews
Chapter 23 17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences
Chapter 24 18 Finding Out What's on the World Wide Web
Chapter 25 Afterword: Purpose and Direction