Foundations of Business
8th Edition
Published on 3. February 2026
Book
Paperback/Softback
564 pages
979-8-214-05201-4 (ISBN)
Description
Pride/Hughes/Kapoor/Weinstein/Wortley's 'Foundations of Business,' 8th Edition, helps you prepare for your career by breaking down complex business topics into clear, easy-to-follow lessons that connect to real-world trends and challenges. Explore areas like marketing, management, social media, finance and entrepreneurship and discover how emerging technologies like AI, automation and blockchain are transforming the business landscape. Build adaptable leadership and decision-making skills and learn how today's economy, ethics and global trends impact business. Examples, stats and interactive tools like MindTap make learning more engaging and practical, so you're not just memorizing terms, you're learning how to think like a business professional. Whether you're planning to run your own business or join a global company, this course will give you the foundation you need to succeed.
More details
Edition
8th edition
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 275 mm
Width: 217 mm
Thickness: 23 mm
Weight
1247 gr
ISBN-13
979-8-214-05201-4 (9798214052014)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of "Cengage Learning's Business," a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a "Principles of Marketing" text. Dr. Pride's research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
Content
Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Ethics and Social Responsibility in Business. 3. Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees. Part V: MARKETING. 11. Building Customer Relationships Through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. Part VI: INFORMATION, ACCOUNTING, AND FINANCE. 14. Exploring Social Media and e-Business. 15. Using Management and Accounting Information. 16. Mastering Financial Management. Online Chapters. 17. Understanding Personal Finances and Investments. 18. Enhancing Union-Management Relations. Online Appendices. Appendix A Careers in Business. Appendix B Risk Management and Insurance. Appendix C Business Law, Regulation, and Taxation.