Ivory Tower

Business pioneer and archetypal 21st century woman, Fiona Price, hasn't wasted a moment. Her story includes 20 years in the financial sector where, at the age of 28, she launched a cutting-edge woman's business, and became a regular spokesperson in the media. She was christened 'The first woman of finance' by Harpers & Queen. Fiona built her business into one of the most respected and high-profile firms of financial advisers in the UK. She appeared in 8 books on women entrepreneurs, won three national business women's awards and was listed in the Top 100 List of Power and Influence in Financial Services in 2003 and 2004. Fiona also set up a non-profit networking group for women financial advisers. After selling her business, Fiona held several non-executive directorships and advisory roles, including one with a micro-finance charity which helped women in the developing world to start their own businesses, as a means of escaping poverty. She was also 'Women's Champion' on the Government's Small Business Council, and mentored business women.Keen to move into broadcast, Fiona became an internet video pioneer in the early days of video online, setting up a website called 'Diva-Biz'. The site published video interviews with high profile business women, to tell their stories and showcase their leadership style. Next, Fiona headed up SKY start-up channel 'Horse & Country TV', where she combined her passion for horses and her love of business. A video website called 'Horse Hero' followed. Also at the cutting edge of web development but, this time, in pioneering a subscription model. Fiona filmed over 1200 videos of top professionals and Olympians training and caring for their horses, and also followed them behind the scenes at major competitions. The site had a cult following. In need of some time-out, Fiona made a radical transformation from 'city professional to semi-feral', and lived remotely on a smallholding in the Welsh hills, where she looked after her animals and the land. She narrated the experience of her reclusive lifestyle on a video website, called 'Rewilding in Wales'. Most recently, Fiona has re-invented herself yet again, and is currently living on wheels, whilst travelling and enjoying her freedom.Prior to starting work, Fiona spent a year in Australia teaching at Timbertop School, the Australian equivalent to Gordonstoun. She then did a degree in Psychology, followed by an MBA. In addition to business, sport has played a big part in Fiona's life. She rowed at the Commonwealth Games in 1986 and competed at international level, in the equestrian sport of endurance. Fiona says, "Early on I realised that the ultimate relationship is the one with yourself. How you manage yourself is key to being the best version of you and creating the life you want. Of course, it is easier said than done because our habits of thinking and behaving trip us up. But with awareness and practise, I have learned it is possible to change the mindsets that hinder us and re-focus our thoughts to become a conscious creator in our life."