Professional Practice 101

Foreword to the Second Edition by Thomas Fisher. Preface. Acknowledgements. Chapter 1. Practice, Practice, Practice. What It Means to Be a Professional or the Courage to Be a Misfit. Professionalism and the Public Interest. Professional Through and Through. Linking Design and Practice. For Whom Should You Design?. Are You an Artist or an Architect?. Sidebar: Voodoo and Hearsay. Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA. Sidebar: Timing of the Architect Registration Examination. Designing Your Career. Case Study: Designing Your Career. Chapter 2. Do the Right Thing. Architects and Ethics. Sidebar: Postscript on Ethical Behavior. Case Study: The Fifty-Nine-Story Crisis. Chapter 3. The Firm: Commoditiy and Delight. Design Firm Typologies. Firm Start-Ups. Two Start-Up Profiles: Young, Digital, and Good. Profiles in Courage: Three Firms. Case Study: ABC/Prieto Haskell. Case Study Analysis: A Firm in Search of a New Identity. Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves. Chapter 4. Project Management. Managing the Process versus Producing the Product . Making Group Projects in Studio Work for You . Client Relations: Of Timing and Schmoozing. Designing Your Time. Sidebar: Experimental Drawing-Drawing to Steal. The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office. Case Study: Anne Cahill (A) and (B). Author's Case Study Analysis: Portrait of a Project Manager. Case Study: Drawing as a Means to Practice. Chapter 5. Making a (Financial) Statement. Financial Management Primer. Sidebar: Managing the Labor Force. The Real Meaning of Green Design: Fees and Schedules. Conventional versus Progressive Real Estate Development. Case Study: Downtown Albuquerque Theater Block. Chapter 6. To Market, to Market. Top 10 Rules of Marketing. Marketing for Success. Sidebar: Selling Architectural Services. Top 10 Presentation Skills. Top 10 Principles for Design on the Web. Case Study: Richards Roth Caruso, Inc. Chapter 7. Laws and Order. Thinking Ahead in the Architect-Client Relationship. The Relationship of the Architect and Contractor. Top 10 Legal Implications of Electronic Documents. Case Study: Minor Setbacks. Case Study: Accounting for Terraces-Dealing with Unclear Regulations. Chapter 8. Risky Business. Risk Management and Professional Liability Insurance. Negotiating Strategies and Consensus Building. Top 10 Ways to Manage Risk and Prevent Losses. Case Study: Capital Architects. Chapter 9. New Modes of Service and Project Delivery. Models for the Architectural Profession. The Emergence of the Virtual Architectural Practice. Computers and Practice: The Digital Guerrilla. Project Delivery Strategy. Keys to Quality: Success Strategies in Design-Build Partnerships. Sidebar: Small-Scale Commercial and Residential Projects. Leading to Project Delivery in Japan. Case Study: Digital Practice-Rethinking the Design Process. Chapter 10. Nontraditional Practice. The Maverick Architects: Success in Nontraditional Careers. Sidebar: Choosing Multiple Career Paths . Pursuing a Career in the Academy . Out of the Swamp, or the Evolution of a Career. Case Study: The Urban Design Jazz Ensemble. Case Study: An Unusual Consulting Practice-Dyer + Dyer. Case study: Unexpected Opportunities of an Urbanist Practice. Chapter 11. Social Responsibilities. Architects as Leaders. Sidebar: A Situational Team Approach to Mentorship. The Potential of Pro Bono Practice. Sidebar: Selling Out or Selling Yourself?. Building Prose for Building Pros. Meeting the Minimums and Missing the Point. Case Study: Transformational Leadership in Architecture Firms. Case Study: Green Against the Grain . Index.