Political Campaign Communication
Inside and Out
Published on 29. January 2004
Book
Paperback/Softback
310 pages
978-0-205-31843-8 (ISBN)
Description
Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.
This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
More details
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Weight
506 gr
ISBN-13
978-0-205-31843-8 (9780205318438)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Larry Powell | Joseph Cowart
Political Campaign Communication
Inside and Out Plus MySearchLab with eText -- Access Card Package
Book
06/2012
2nd Edition
Pearson
€90.40
Article is exhausted; no reprint
Book
03/2012
2nd Edition
Routledge
€88.19
Article exhausted; check different version
Content
I. AN OVERVIEW OF POLITICAL COMMUNICATION ISSUES.
1. Political Communication: An Introduction.
2. Political Socialization: The Development of Political Attitudes.
3. Campaign Strategies.
4. The Image of the Political Candidate.
5. Media Theory and Political Communication.
II. THE CAMPAIGN TEAM.
6. Campaign Organization.
7. Campaign Communications in the Mass Media.
8. Campaign Communications: Direct Voter Contact.
9. Political Speeches.
10. Political Polling.
III. CAMPAIGN CONCERNS.
11. Press Coverage and Media Relations.
12. The Role of Political Money.
13. The Role of Interpersonal Influence.
14. Critical Events Analysis.
15. Ethical Questions in Political Communication.
References.
Index.
1. Political Communication: An Introduction.
2. Political Socialization: The Development of Political Attitudes.
3. Campaign Strategies.
4. The Image of the Political Candidate.
5. Media Theory and Political Communication.
II. THE CAMPAIGN TEAM.
6. Campaign Organization.
7. Campaign Communications in the Mass Media.
8. Campaign Communications: Direct Voter Contact.
9. Political Speeches.
10. Political Polling.
III. CAMPAIGN CONCERNS.
11. Press Coverage and Media Relations.
12. The Role of Political Money.
13. The Role of Interpersonal Influence.
14. Critical Events Analysis.
15. Ethical Questions in Political Communication.
References.
Index.