Web Design and Marketing Solutions for Business Websites
Published on 5. September 2007
Book
Paperback/Softback
400 pages
978-1-59059-839-9 (ISBN)
Description
The first to focus exclusively on corporate/business site design and marketing, this book is for any web designer who wants to find out how to better implement these kinds of sites, offering a better online presence for them, and their clients. The reader is taken through the planning, design, and implementation of corporate/business web sites using a series of concise, practical chapters.
More details
Edition
1st ed.
Language
English
Place of publication
Berkeley
United States
Publishing group
APress
Target group
Popular/general
Illustrations
400 p.
Dimensions
Height: 235 mm
Width: 191 mm
Thickness: 23 mm
Weight
780 gr
ISBN-13
978-1-59059-839-9 (9781590598399)
DOI
10.1007/978-1-4302-0262-2
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2007
APress
€35.30
Available for download
Person
Kevin Potts has been working on the web for almost 10 years, having started his career designing his first employer's website with Netscape and Notepad. He has spent the bulk of his design career working in-house as both a graphic designer and internal web developer. Coupled with years of freelance and agency work, Kevin has created dozens of websites for businesses of all sizes in an array of industries.
Content
Overview.- Content.- Accessibility.- Architecture and Navigation.- The Homepage.- The about Section.- Products and Services.- Independent Validation.- The Corporate Blog.- Customer Support.- Contingency Planning.- Legalese.- Search Engine Optimization.- Outbound Marketing.- Online Advertising.