Media Literacy
6th Edition
Published on 4. April 2012
Book
Paperback/Softback
552 pages
978-1-4522-0625-7 (ISBN)
Description
The essential guide to decoding messages in a media-saturated world.
Media Literacy, Sixth Edition offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects.
With substantial discussion of media content, audiences, and the media industries, this book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.
Media Literacy, Sixth Edition offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects.
With substantial discussion of media content, audiences, and the media industries, this book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.
Reviews / Votes
One of the best texts in plain language describing the effects of media literacy on the public. -- Franklin DonaldsonMore details
Edition
6th Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 229 mm
Width: 178 mm
Weight
820 gr
ISBN-13
978-1-4522-0625-7 (9781452206257)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
W. James Potter
Media Literacy
Book
01/2014
7th Edition
SAGE Publications Inc
€96.88
Article exhausted; check for reprint
Person
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Content
PART 1. INTRODUCTION
Chapter 1: Living in the Message-Saturated World
Chapter 2: Media Literacy Approach
PART 2. AUDIENCE
Chapter 3: Individual Perspective
Chapter 4: Industry Perspective on Audience
Chapter 5: Children as a Special Audience
PART 3. INDUSTRY
Chapter 6: Development of the Mass Media Industries
Chapter 7: The Economic Game
Chapter 8: The Current Picture
PART 4. CONTENT
Chapter 9: Mass Media Content and Reality
Chapter 10: News
Chapter 11: Entertainment
Chapter 12: Advertising
Chapter 13: Interactive Media
PART 5. EFFECTS
Chapter 14: Proactive Perspective on Media Effects
Chapter 15: Broadening Our Perspective on Media Effects
PART 6. CONFRONTING THE ISSUES
Chapter 16: Who Owns and Controls the Mass Media?
Chapter 17: Privacy
Chapter 18: Piracy
Chapter 19: Violence
Chapter 20: Sports
PART 7. THE SPRINGBOARD
Chapter 21: Personal Strategy for Increasing Media Literacy
Chapter 22: Helping Others Increase Media Literacy
Appendix A: Profiles of the Mass Media Industries
Appendix B: Examples of Mass Media Effects
Appendix C: Contacts
Chapter 1: Living in the Message-Saturated World
Chapter 2: Media Literacy Approach
PART 2. AUDIENCE
Chapter 3: Individual Perspective
Chapter 4: Industry Perspective on Audience
Chapter 5: Children as a Special Audience
PART 3. INDUSTRY
Chapter 6: Development of the Mass Media Industries
Chapter 7: The Economic Game
Chapter 8: The Current Picture
PART 4. CONTENT
Chapter 9: Mass Media Content and Reality
Chapter 10: News
Chapter 11: Entertainment
Chapter 12: Advertising
Chapter 13: Interactive Media
PART 5. EFFECTS
Chapter 14: Proactive Perspective on Media Effects
Chapter 15: Broadening Our Perspective on Media Effects
PART 6. CONFRONTING THE ISSUES
Chapter 16: Who Owns and Controls the Mass Media?
Chapter 17: Privacy
Chapter 18: Piracy
Chapter 19: Violence
Chapter 20: Sports
PART 7. THE SPRINGBOARD
Chapter 21: Personal Strategy for Increasing Media Literacy
Chapter 22: Helping Others Increase Media Literacy
Appendix A: Profiles of the Mass Media Industries
Appendix B: Examples of Mass Media Effects
Appendix C: Contacts