Media Literacy

Media Literacy teaches students how to navigate through the overwhelming flood of information in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Through engaging examples and facts, students gain an understanding of how the media operate, how they attract attention, and how they influence the public, with chapters concluding in exercises to further help them apply the material to everyday life and improve their media literacy. The Eleventh Edition highlights how media literacy has evolved and why an updated approach is essential for addressing the threat posed by media businesses developing enhanced marketing strategies through the internet, mass media, and social media. Updates include a new "personal" approach that helps students understand their needs and how they process their experiences, as well as a new skills-based approach built around a systematic set of practical exercises.