Media Literacy - International Student Edition
9th Edition
Published on 16. July 2020
Book
Paperback/Softback
978-1-5443-2870-6 (ISBN)
Description
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy
More details
Edition
9th Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 232 mm
Width: 187 mm
Weight
826 gr
ISBN-13
978-1-5443-2870-6 (9781544328706)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
W. James Potter
Media Literacy
Book
03/2016
8th Edition
SAGE Publications Inc
€101.84
Article exhausted; check for reprint
Person
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Content
Preface
Acknowledgements
About the Author
Part I: Introduction
Chapter 1. Why Increase Media Literacy?
Chapter 2. Media Literacy Approach
Part II: Audiences
Chapter 3. Audience: Individual Perspective
Chapter 4. Audience: Industry Perspective
Chapter 5. Children as a Special Audience
Part III: Industry
Chapter 6. Development of the Mass Media Industries
Chapter 7. Economic Perspective
Part IV: Content
Chapter 8. Media Content and Reality
Chapter 9. News
Chapter 10. Entertainment
Chapter 11. Advertising
Chapter 12. Interactive Media
Part V: Effects
Chapter 13. Broadening Our Perspective on Media Effects
Chapter 14. How Does the Media Effects Process Work?
Part VI: The Springboard
Chapter 15. Helping Yourself and Others to Increase Media Literacy
Part VII: Confronting the Issues
Issue 1. Ownership of Mass Media Businesses
Issue 2. Sports
Issue 3. Fake News
Issue 4. Fake Advertising
Issue 5. Mass Violence
Issue 6. Privacy
Glossary
References
Index
Acknowledgements
About the Author
Part I: Introduction
Chapter 1. Why Increase Media Literacy?
Chapter 2. Media Literacy Approach
Part II: Audiences
Chapter 3. Audience: Individual Perspective
Chapter 4. Audience: Industry Perspective
Chapter 5. Children as a Special Audience
Part III: Industry
Chapter 6. Development of the Mass Media Industries
Chapter 7. Economic Perspective
Part IV: Content
Chapter 8. Media Content and Reality
Chapter 9. News
Chapter 10. Entertainment
Chapter 11. Advertising
Chapter 12. Interactive Media
Part V: Effects
Chapter 13. Broadening Our Perspective on Media Effects
Chapter 14. How Does the Media Effects Process Work?
Part VI: The Springboard
Chapter 15. Helping Yourself and Others to Increase Media Literacy
Part VII: Confronting the Issues
Issue 1. Ownership of Mass Media Businesses
Issue 2. Sports
Issue 3. Fake News
Issue 4. Fake Advertising
Issue 5. Mass Violence
Issue 6. Privacy
Glossary
References
Index