Finding the Sweet Spot
The Natural Entrepreneur
Published on 15. September 2008
Book
Paperback/Softback
224 pages
978-1-933392-90-5 (ISBN)
Description
"Now what am I going to do?" is a question many people ask - and leave unanswered - at critical potential turning points in their careers.
Perhaps youire a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youive been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youire actually good at. Or maybe youire a boomer and youire ready for a second career, a personal venture that will represent a total change from what youive spent most of your work life doing.
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youill learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youill learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.
Perhaps youire a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youive been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youire actually good at. Or maybe youire a boomer and youire ready for a second career, a personal venture that will represent a total change from what youive spent most of your work life doing.
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youill learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youill learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.
More details
Language
English
Place of publication
White River Junction
United States
Illustrations
illus
Dimensions
Height: 228 mm
Width: 152 mm
ISBN-13
978-1-933392-90-5 (9781933392905)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firmis Strategy and Innovation Group. He recently became vice president of the Canadian Institute of Chartered Accountants (the counterpart of the US AICPA), with responsibility for research and professional guidance on sustainability, entrepreneurship, and governance. His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.
Content
Introduction: A Better Way to Make a Living
Finding the Sweet Spot: Where your Gift, your Passion and your Purpose intersect
Finding the Right Partners: Discovering people whose skills complement your own
Finding Unmet Needs to Fill: Conducting extraordinary research
Imagining and Innovating Solutions: Offering something significantly different
The Resilience of Natural Enterprise
Responsibility, Collaboration, Relationship, Community: The Power of People
Finding the Sweet Spot: Where your Gift, your Passion and your Purpose intersect
Finding the Right Partners: Discovering people whose skills complement your own
Finding Unmet Needs to Fill: Conducting extraordinary research
Imagining and Innovating Solutions: Offering something significantly different
The Resilience of Natural Enterprise
Responsibility, Collaboration, Relationship, Community: The Power of People