Production for Graphic Designers
4th Edition
Published on 21. July 2005
Book
Paperback/Softback
240 pages
978-0-13-194049-9 (ISBN)
Description
For courses in graphic design, communication design, typography, printing, print technology, and web design.
Now in its fourth edition, this text covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.
Now in its fourth edition, this text covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 279 mm
Width: 289 mm
Thickness: 14 mm
Weight
794 gr
ISBN-13
978-0-13-194049-9 (9780131940499)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Alan Pipes
Production for Graphic Designers
Book
08/2009
5th Edition
Pearson
€109.09
Article is exhausted; no reprint
Previous edition
Alan Pipes
Production for Graphic Designers
Book
03/2002
2nd Edition
Pearson
€54.46
Article exhausted; check for reprint
Content
1. INTRODUCTION.
Some History.
Printing Pictures.
Enter Lithography and Photography.
Milestones in the History of Production Technology for Graphic. Designers.
Getting Started: Studio Equipment.
Design Trailblazers: Saul Bass.
2. TEXT & TYPE.
Type.
Some History.
The Language of Type.
How Type is Measured.
Width and Spacing.
Ems and Ens.
Kerning and Tracking.
Leading.
Justification and Hyphenation.
Text.
Correcting Text Proofs.
Casting Off and Copy Fitting.
Design Trailblazers: Zuzana Licko.
House Style.
Choosing and Recognizing Typefaces.
Serif or Sans Serif?
Helvetica.
Earmarks.
Legibility and Readability.
Typesetting Systems.
Hand Lettering and Calligraphy.
"Strike-on" or "Cold-metal" Setting.
Hot Metal: Hand and Machine Setting.
Phototypesetting.
Computer Systems.
More Choices of Typefaces.
Quality and Flexibility of Digital Type.
Type Manipulation and Custom Font Design.
PostScript and TrueType.
Summary.
Hot Metal or Letterpress.
Cold Metal or Strike-on.
Photosetting.
Computer Setting.
Design Trailblazers: Erik Spiekermann.
3. ILLUSTRATION.
Line and Tone.
Screens and Halftones.
Color.
Flat Color.
Duotones.
Full-color Reproduction.
Color Separations.
Cultural Implications of Color.
Design Trailblazers: Chris Ware.
Designing for Disability Access.
Choosing and Preparing Illustrations.
Briefing an Illustrator or Photographer.
Scaling and Cropping.
Desktop Scanning.
Drawing and Painting by Computer.
Copyright.
Summary.
Design Trailblazers: Lucille Tenazas.
4. COMPUTERS AND THEIR PERIPHERALS.
Hardware and Software.
Software.
The Processor.
Memory: ROM and RAM.
Frame Buffers.
Displays.
Input Devices.
Digital Cameras.
Design Trailblazers: Paul Rand.
Scanners.
Output Devices: Laser Printers and Imagesetters.
Hardcopy: Other Technologies.
Choosing a System.
Turnkey systems.
Selecting, Upgrading, and Networking the System.
Health and Safety.
Summary.
Design Trailblazers: Neville Brody.
5. PREPRESS.
Layout.
Grids.
Imposition.
Paper Creep Allowance.
Page Layout.
Design Trailblazers.
Digital Make-up.
Page Layout Programs.
E-books.
Make a Preflight Check.
Full-color Digital Prepress.
Color Management.
Repro.
Film make-up.
Picture Proofing.
Color Bars.
Summary.
Design Trailblazers: David Carson.
6. ON PRESS.
Paper.
The Raw Materials.
Recycled Paper.
Handmade Paper.
Machine-made Paper.
The Characteristics of Paper and Board.
Choosing the Right Paper Stock.
Inks.
Formulation.
Viscosity and Tackiness.
Specifying Inks.
Selecting your Supplier.
Printing Processes.
Offset Lithography.
The Litho Press.
Gravure.
Design Trailblazers: Pentagram.
Letterpress.
Flexography.
Screenprinting.
Collotype.
Xerography.
Digital Print.
Digital Print Technologies.
Printing Processes: The Pros and Cons.
Offset Litho.
Gravure.
Flexography.
Screenprinting.
Letterpress.
Collotype.
Xerography.
Digital Print.
Emerging Print Technologies.
Things That Can Go Wrong.
Finishing.
How does a designer specify finishing effects?
Folding and Binding.
Summary.
Design Trailblazers: Malcolm Garrett.
7. DIGITAL DESIGN.
What is the Internet?
How to Get Started.
Email.
Decoding Internet Addresses.
Newsgroups.
Chatting on the Net.
Netiquette.
Acronyms and Smileys.
Ftp: Uploading and Downloading.
World Wide Web (WWW).
Designing for the World Wide Web.
Do Designers Really Have to Learn HTML?
Writing Your own Home Page.
Optional Extras.
Standard and Non-standard HTML.
Graphics Formats: GIFs and JPEGs.
Testing Your Pages.
Publicizing Your Pages.
Human Factors in Website Design.
Designing for the Small Screen.
Summary.
Design Trailblazers: Tomato.
Appendix: Standard Sizes for Paper, Books, and Envelopes.
Glossary.
Abbreviations and Acronyms.
Further Reading.
Web Site Resources.
Magazines and Journals.
Organizations.
Picture Credits.
Index.
Some History.
Printing Pictures.
Enter Lithography and Photography.
Milestones in the History of Production Technology for Graphic. Designers.
Getting Started: Studio Equipment.
Design Trailblazers: Saul Bass.
2. TEXT & TYPE.
Type.
Some History.
The Language of Type.
How Type is Measured.
Width and Spacing.
Ems and Ens.
Kerning and Tracking.
Leading.
Justification and Hyphenation.
Text.
Correcting Text Proofs.
Casting Off and Copy Fitting.
Design Trailblazers: Zuzana Licko.
House Style.
Choosing and Recognizing Typefaces.
Serif or Sans Serif?
Helvetica.
Earmarks.
Legibility and Readability.
Typesetting Systems.
Hand Lettering and Calligraphy.
"Strike-on" or "Cold-metal" Setting.
Hot Metal: Hand and Machine Setting.
Phototypesetting.
Computer Systems.
More Choices of Typefaces.
Quality and Flexibility of Digital Type.
Type Manipulation and Custom Font Design.
PostScript and TrueType.
Summary.
Hot Metal or Letterpress.
Cold Metal or Strike-on.
Photosetting.
Computer Setting.
Design Trailblazers: Erik Spiekermann.
3. ILLUSTRATION.
Line and Tone.
Screens and Halftones.
Color.
Flat Color.
Duotones.
Full-color Reproduction.
Color Separations.
Cultural Implications of Color.
Design Trailblazers: Chris Ware.
Designing for Disability Access.
Choosing and Preparing Illustrations.
Briefing an Illustrator or Photographer.
Scaling and Cropping.
Desktop Scanning.
Drawing and Painting by Computer.
Copyright.
Summary.
Design Trailblazers: Lucille Tenazas.
4. COMPUTERS AND THEIR PERIPHERALS.
Hardware and Software.
Software.
The Processor.
Memory: ROM and RAM.
Frame Buffers.
Displays.
Input Devices.
Digital Cameras.
Design Trailblazers: Paul Rand.
Scanners.
Output Devices: Laser Printers and Imagesetters.
Hardcopy: Other Technologies.
Choosing a System.
Turnkey systems.
Selecting, Upgrading, and Networking the System.
Health and Safety.
Summary.
Design Trailblazers: Neville Brody.
5. PREPRESS.
Layout.
Grids.
Imposition.
Paper Creep Allowance.
Page Layout.
Design Trailblazers.
Digital Make-up.
Page Layout Programs.
E-books.
Make a Preflight Check.
Full-color Digital Prepress.
Color Management.
Repro.
Film make-up.
Picture Proofing.
Color Bars.
Summary.
Design Trailblazers: David Carson.
6. ON PRESS.
Paper.
The Raw Materials.
Recycled Paper.
Handmade Paper.
Machine-made Paper.
The Characteristics of Paper and Board.
Choosing the Right Paper Stock.
Inks.
Formulation.
Viscosity and Tackiness.
Specifying Inks.
Selecting your Supplier.
Printing Processes.
Offset Lithography.
The Litho Press.
Gravure.
Design Trailblazers: Pentagram.
Letterpress.
Flexography.
Screenprinting.
Collotype.
Xerography.
Digital Print.
Digital Print Technologies.
Printing Processes: The Pros and Cons.
Offset Litho.
Gravure.
Flexography.
Screenprinting.
Letterpress.
Collotype.
Xerography.
Digital Print.
Emerging Print Technologies.
Things That Can Go Wrong.
Finishing.
How does a designer specify finishing effects?
Folding and Binding.
Summary.
Design Trailblazers: Malcolm Garrett.
7. DIGITAL DESIGN.
What is the Internet?
How to Get Started.
Email.
Decoding Internet Addresses.
Newsgroups.
Chatting on the Net.
Netiquette.
Acronyms and Smileys.
Ftp: Uploading and Downloading.
World Wide Web (WWW).
Designing for the World Wide Web.
Do Designers Really Have to Learn HTML?
Writing Your own Home Page.
Optional Extras.
Standard and Non-standard HTML.
Graphics Formats: GIFs and JPEGs.
Testing Your Pages.
Publicizing Your Pages.
Human Factors in Website Design.
Designing for the Small Screen.
Summary.
Design Trailblazers: Tomato.
Appendix: Standard Sizes for Paper, Books, and Envelopes.
Glossary.
Abbreviations and Acronyms.
Further Reading.
Web Site Resources.
Magazines and Journals.
Organizations.
Picture Credits.
Index.