Introduction to Design
2nd Edition
Published on 5. December 2008
Book
Paperback/Softback
272 pages
978-0-13-208511-3 (ISBN)
Description
This book covers two dimensional design (basic design fundamentals) and is geared toward first-year undergraduates in fine art and design. A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts, this book covers the elements and principles of two-dimensional design.
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Content
Preface 8
Part 1 Elements 13
Chapter 1 Points and Lines 15
Introduction 16
Points 20
Types of Line 22
Line Direction 24
Box-De Stijl: Netherlands, 1917-32 25
Box-Constructivism: Russia, 1919-34 26
Line Quality 28
Lines and Outlines-Describing Shapes 30
Box-Pop Art: England and America,
1950-70s 31
Contours, Wireframes, and Freeform
Gesture 32
Lines as Value-Cross-Hatching and
Screening 34
Imaginary Lines-Lost and Found Edges 36
Box-Plakastil: Germany, 1900-21 37
Exercises 37
Chapter 2 Shape 39
Introduction 40
Geometric and Rectilinear Shapes 46
Curvilinear and Biomorphic Shapes 48
Box-Art Nouveau: France, Worldwide
1890-1914 49
Abstract and Non-representational
Shapes 50
Box-Cubism: France, 1907-14 51
Text and Type 52
Positive and Negative Shapes 54
Distortion and Idealism 56
Box-The Renaissance: Italy,
14th to 16th Century 57
Exercises 59
Chapter 3 Texture 61
Introduction 62
Tactile Texture 66
Collage 68
Box-Dada: Germany and Paris,
1916-22 70
Visual Texture 72
Trompe L'oeil 74
Pattern 76
Exercises 77
Chapter 4 Space-Creating the
Illusion of Depth 79
Introduction 80
Space-Shallow and Deep 86
Size Cues 88
Linear Perspective 90
One-Point Perspective 94
Two-Point Perspective 96
Three-Point Perspective 98
Amplified and Aerial Perspective 100
Metric Projections 102
Box-Modernism: Worldwide,
1890-1970 105
Open and Closed Compositions 106
Spatial Confusion 108
Exercises 109
Chapter 5 Time and Motion 111
Introduction 112
Box-Kinetic Art 112
Anticipated Motion 116
Repeated Figures 118
Multiple Images 120
Box-Futurism: Italy, 1909-16 120
Motion Blur 122
Box-Abstract Expressionism: America,
1940s-60s 123
Exercises 123
Chapter 6 Value 125
Introduction 126
Patterns of Value 132
Chiaroscuro-Light and Shade 134
Digital Shading and Lighting 138
Exercises 141
Chapter 7 Color 143
Introduction 144
Box-Impressionism: France,
1867-86 147
What Is Color? 148
Color Characteristics 150
Color Theory-Wheels, Triangles,
and Trees 152
Box-Bauhaus: Germany, 1919-33 152
Color Through the Ages 154
Color Printing, Computers, and the Web 158
Color Interactions 160
Box-Pointillism: France, 1883-1900 160
Color Schemes 162
Using Color 166
Warm and cool 167
Emphasis 167
Box-The Pre-Raphaelites: Britain,
1848-60 167
Visual balance 168
Space and depth 168
Box-Fauvism: France, 1905-08 168
Value 169
The Meaning of Color 170
Exercises 171
Part 2 Rules 173
Chapter 8 Unity and Harmony 175
Introduction 176
Thematic Unity 180
Gestalt and Visual Unity 182
The Grid 184
Achieving Unity 186
Exercises 189
Chapter 9 Balance 191
Introduction 192
Formal and Informal Balance 196
Symmetrical and Asymmetrical Balance 198
Balance by Shape and Texture 200
Balance by Value and Color 202
Balance by Position and Eye Direction 204
Radial Balance 206
Crystallographic Balance 208
Exercises 209
Chapter 10 Scale and Proportion 211
Introduction 212
Human Scale 216
Contrast and Confusion 220
Box-Surrealism: France, 1924-39 221
Ideal Proportion 222
Exercises 225
Chapter 11 Contrast and
Emphasis 227
Introduction 228
Contrast by Value and Color 232
Isolation 234
Placement 236
Absence of Focal Point 238
Exercises 241
Chapter 12 Rhythm 243
Introduction 244
Rhythm and Motion 248
Alternating and Progressive Rhythm 250
Box-Art Deco: Worldwide,
1920-39 250
Rhythmic Sensation 252
Exercises 253
Glossary 254
Bibliography 262
Web Resources 264
Picture Credits 265
Index 267
Part 1 Elements 13
Chapter 1 Points and Lines 15
Introduction 16
Points 20
Types of Line 22
Line Direction 24
Box-De Stijl: Netherlands, 1917-32 25
Box-Constructivism: Russia, 1919-34 26
Line Quality 28
Lines and Outlines-Describing Shapes 30
Box-Pop Art: England and America,
1950-70s 31
Contours, Wireframes, and Freeform
Gesture 32
Lines as Value-Cross-Hatching and
Screening 34
Imaginary Lines-Lost and Found Edges 36
Box-Plakastil: Germany, 1900-21 37
Exercises 37
Chapter 2 Shape 39
Introduction 40
Geometric and Rectilinear Shapes 46
Curvilinear and Biomorphic Shapes 48
Box-Art Nouveau: France, Worldwide
1890-1914 49
Abstract and Non-representational
Shapes 50
Box-Cubism: France, 1907-14 51
Text and Type 52
Positive and Negative Shapes 54
Distortion and Idealism 56
Box-The Renaissance: Italy,
14th to 16th Century 57
Exercises 59
Chapter 3 Texture 61
Introduction 62
Tactile Texture 66
Collage 68
Box-Dada: Germany and Paris,
1916-22 70
Visual Texture 72
Trompe L'oeil 74
Pattern 76
Exercises 77
Chapter 4 Space-Creating the
Illusion of Depth 79
Introduction 80
Space-Shallow and Deep 86
Size Cues 88
Linear Perspective 90
One-Point Perspective 94
Two-Point Perspective 96
Three-Point Perspective 98
Amplified and Aerial Perspective 100
Metric Projections 102
Box-Modernism: Worldwide,
1890-1970 105
Open and Closed Compositions 106
Spatial Confusion 108
Exercises 109
Chapter 5 Time and Motion 111
Introduction 112
Box-Kinetic Art 112
Anticipated Motion 116
Repeated Figures 118
Multiple Images 120
Box-Futurism: Italy, 1909-16 120
Motion Blur 122
Box-Abstract Expressionism: America,
1940s-60s 123
Exercises 123
Chapter 6 Value 125
Introduction 126
Patterns of Value 132
Chiaroscuro-Light and Shade 134
Digital Shading and Lighting 138
Exercises 141
Chapter 7 Color 143
Introduction 144
Box-Impressionism: France,
1867-86 147
What Is Color? 148
Color Characteristics 150
Color Theory-Wheels, Triangles,
and Trees 152
Box-Bauhaus: Germany, 1919-33 152
Color Through the Ages 154
Color Printing, Computers, and the Web 158
Color Interactions 160
Box-Pointillism: France, 1883-1900 160
Color Schemes 162
Using Color 166
Warm and cool 167
Emphasis 167
Box-The Pre-Raphaelites: Britain,
1848-60 167
Visual balance 168
Space and depth 168
Box-Fauvism: France, 1905-08 168
Value 169
The Meaning of Color 170
Exercises 171
Part 2 Rules 173
Chapter 8 Unity and Harmony 175
Introduction 176
Thematic Unity 180
Gestalt and Visual Unity 182
The Grid 184
Achieving Unity 186
Exercises 189
Chapter 9 Balance 191
Introduction 192
Formal and Informal Balance 196
Symmetrical and Asymmetrical Balance 198
Balance by Shape and Texture 200
Balance by Value and Color 202
Balance by Position and Eye Direction 204
Radial Balance 206
Crystallographic Balance 208
Exercises 209
Chapter 10 Scale and Proportion 211
Introduction 212
Human Scale 216
Contrast and Confusion 220
Box-Surrealism: France, 1924-39 221
Ideal Proportion 222
Exercises 225
Chapter 11 Contrast and
Emphasis 227
Introduction 228
Contrast by Value and Color 232
Isolation 234
Placement 236
Absence of Focal Point 238
Exercises 241
Chapter 12 Rhythm 243
Introduction 244
Rhythm and Motion 248
Alternating and Progressive Rhythm 250
Box-Art Deco: Worldwide,
1920-39 250
Rhythmic Sensation 252
Exercises 253
Glossary 254
Bibliography 262
Web Resources 264
Picture Credits 265
Index 267