Doing Visual Ethnography

'[T]hose already proficient in ethnographic methods will find Doing Visual Ethnography a foray into what should be an increasingly normative terrain and what is certainly a much-needed addition to the literature. They will be challenged to simultaneously take on new methodological conceits and their application beyond traditional boundaries' - Library & Information Science Research



Following on from the success of Doing Visual Ethnography, this fully revised and updated second edition explores the use and potential of photography, video and hypermedia in ethnographic and social research. It offers a reflexive approach to theoretical, methodological, practical and ethical issues of using these media now that they are increasingly being incorporated into field research.





Sarah Pink adopts the viewpoint that visual research methods should be rooted in a critical understanding of local and academic visual cultures, the visual media and technologies being used and the ethical issues they raise. The book demonstrates that these new challenges that shape ethnographic knowledge can be met by understanding the reflexivity and experience through which visual and ethnographic materials are produced and interpreted.





New to the Second Edition:


- General updating of figures, terminology and literature to bring the book up-to-date with recent innovations in theory, practice and technology


- Annotated reading lists added to each chapter to guide the reader to further literature


- Completely rewritten chapter on digital technology to ensure the text is in line with the latest developments in technology and methodological thinking





Drawing from her own experiences of using photography, video and hypermedia in research, as well as the work of others, the author follows the research process from project design, planning and implementing and practising fieldwork to analysis and representation, suggesting how visual images and technologies can be combined to form an integrated process throughout the different stages of research.





The Second Edition of Doing Visual Ethnography is an excellent resource for students of sociology, anthropology, cultural studies, media studies, and those doing ethnographic and qualitative research. It also provides valuable reading for researchers and postgraduates.