Marketing Customer Interface 2000-2001
Published on 12. June 2000
Book
Paperback/Softback
392 pages
978-0-7506-4921-6 (ISBN)
Description
This volume is specifically developed and written for students taking the Marketing Customer Interface module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
More details
Series
Edition
Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Adult education
Edition type
Revised edition
Illustrations
glossary
Dimensions
Height: 297 mm
Width: 210 mm
Weight
1025 gr
ISBN-13
978-0-7506-4921-6 (9780750649216)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Rosemary Phipps | Craig Simmons
Marketing Customer Interface 2001-2002
Book
06/2001
Butterworth-Heinemann
€27.27
Article exhausted; check for reprint
Previous edition
Rosemary Phipps | Craig Simmons
The Marketing Customer Interface 1999-2000
Book
10/1999
Butterworth-Heinemann
€21.07
Article exhausted; check for reprint
Content
Macro- and micro-environmental forces driving change; market segmentation - classifying customers for competitive advantage; strategy and methods to produce customer focused behaviour; additional techniques for mobilizing performance; innovation and the culture of continuous improvement; modelling customer behaviour, attitudes and dynamics; the individual, the group and organization as customer; relationship marketing; the basic principles of investigative (market) research; quantitative and qualitative methodologies for investigating customer dynamics; operational aspects of achieving a customer focus; trends in customer behaviour and expectation and e-commerce; specimen examination.