Be Social

Management in the internet age has moved towards wider and more strategic applications, encompassing an ever-growing range of online technology. Historical tactical solutions such as the application of search engine optimization, channels including web sites, email, social networks and the like are no longer sufficient in themselves.

Strategies for internal social media influence, risk and issues management, evaluation, interaction, knowledge management and multi-stakeholder and constituency engagement now, unavoidably, have to sit alongside campaign management strategies and become ever more critical to support and achievement of organizational goals. Be Social: A Manager's Guide to Online PR explores techniques for developing broad objectives (encompassing situational research, sustainability, ethics, environment, diversity and the communicative organization issues) and successful corporate and brand strategies that use and deploy a range of tactical solutions.

Full of practical advice to manage the increasing encroachment of the digital age on organizational practices, Be Social: A Manager's Guide to Online PR offers insights and practical steps for the structured management of online communication.