The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI
Will be published approx. on 16. February 2010
Book
Hardback
336 pages
978-0-07-163880-7 (ISBN)
Description
Guarantee value and profit with everyproposal you write!
Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.
The Consultant's Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.
ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You'll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver-which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project-success guarantees.
The Consultant's Guide to Results-DrivenBusiness Proposals explains how to:
Write proposals that are effective,efficient, timely, and on targetSet objectives for proposals at avariety of levelsDeliver your proposal to themost influential peopleDevelop a success guarantee to drivetotal customer satisfaction
The Consultant's Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.
Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.
The Consultant's Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.
ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You'll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver-which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project-success guarantees.
The Consultant's Guide to Results-DrivenBusiness Proposals explains how to:
Write proposals that are effective,efficient, timely, and on targetSet objectives for proposals at avariety of levelsDeliver your proposal to themost influential peopleDevelop a success guarantee to drivetotal customer satisfaction
The Consultant's Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
0 Illustrations
Dimensions
Height: 241 mm
Width: 193 mm
Thickness: 30 mm
Weight
796 gr
ISBN-13
978-0-07-163880-7 (9780071638807)
Schweitzer Classification
Persons
Jack Phillips, Ph.D., is the founder of Performance Resources Organization, now the world's leading consulting firm specializing in accountability issues. The author or editor of more than 200 books and 100 articles, including The Handbook of Training Evaluation and Measurement, he has served as a bank president, Fortune 500 training and development manager, and professor of management at a major state university. His clients in 20 countries include such internationally respected companies as AT&T, Federal Express, Lockheed Martin, Motorola, and Xerox.
Content
1. Part One: The Value Proposal Process
2. The Value Evolution
3. The Proposal Process
4. Developing Powerful Objectives Your Client Will Love
5. Proposal Content
6. The Powerful Message
7. Part Two: Forecasting
8.Forecasting Input and Reaction
9. Forecasting Learning and Application
10. Forecasting Impact and ROI
11. Part Three: Service Quality
12. Service Standards
13. Service Guarantees
14. Part Four: Case Studies
2. The Value Evolution
3. The Proposal Process
4. Developing Powerful Objectives Your Client Will Love
5. Proposal Content
6. The Powerful Message
7. Part Two: Forecasting
8.Forecasting Input and Reaction
9. Forecasting Learning and Application
10. Forecasting Impact and ROI
11. Part Three: Service Quality
12. Service Standards
13. Service Guarantees
14. Part Four: Case Studies