Confessions of a Marketeer
Published on 31. December 1989
Book
Paperback/Softback
208 pages
978-1-85252-117-2 (ISBN)
Description
A collection of amusing stories concerning marketing misadventures drawn from the author's own career as a product manager. Through a series of anecdotes covering actual experiences, the author demonstrates the rocky path the product manager must take and the disasters lying in wait.
More details
Language
English
Place of publication
Cirencester
United Kingdom
Publishing group
Management Books 2000 Ltd
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 216 mm
Width: 135 mm
ISBN-13
978-1-85252-117-2 (9781852521172)
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Schweitzer Classification