Advertising
Published on 13. June 2002
Book
Hardback
64 pages
978-0-7502-4050-5 (ISBN)
Description
Every day, we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us. Media Milestones provide a historical background and Job Profiles offer readers an insight into the people behind the scenes.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Hachette Children's Group
Target group
Young adult
Illustrations
Colour photographs
Dimensions
Height: 10 mm
Width: 175 mm
Thickness: 246 mm
Weight
345 gr
ISBN-13
978-0-7502-4050-5 (9780750240505)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
The author, Julian Petley, teaches media and communication studies at Brunel University. He is Chair of the Campaign for Press and Broadcasting Freedom, and a member of the editorial boards of the British Journalism Review and the Journal of Popular British Cinema. The consultant, Peter Russell, spent twenty years working in major advertising agencies, such as J Walter Thompson, Saatchi & Saatchi and Bartle Bogle Hegarty. During that time he was an account manager, an account director, a copywriter and a creative director.