Consumer Consciousness

Reviews / Votes

Consumer Consciousness: From Sensation to Digital Perception is essential reading as AR/VR, spatial computing, and multimodal AI turn marketplaces into immersive environments. Petit and Velasco show how sensory, affective, spatial, and temporal cues don't just influence users in these worlds, they construct what consumers notice, feel, and value. If you build or study immersive experiences, this book offers a rigorous framework for designing meaningful-and responsible-interactions in a reality that is increasingly blended. * Anders Gustafsson, Professor of Marketing, BI Norwegian Business School * This book offers a timely and deeply reflective exploration of what it means to be a conscious consumer. The concept of the "conscioumer self" is both fascinating and illuminating, opening new perspectives on the relationship between perception, behaviour, and meaning. Both intellectually stimulating and practically grounded, it combines rigorous reflection with thoughtful exercises that foster greater awareness in an increasingly consumption-driven and digital world. It demonstrates convincingly that the senses are not merely channels of marketing, but are fundamental to how context, technology, and experience are constituted. Even something as simple as a smell situates us in space and time, revealing our place within a larger whole. * Marianna Obrist, Professor of Multisensory Interfaces, Department of Computer Science, University College London. * Consumer Consciousness arrives at a moment when we urgently need to rethink the role of consumers, not as passive receivers, but as active agents shaping systems, markets and futures. By embedding greater consciousness into product design and product philosophy, this book shows how more responsible businesses, and more meaningful value systems can emerge. It is a foundational read for those seeking to craft innovative experiences in an increasingly competitive landscape. Exceptionally well-articulated, deeply rigorous yet accessible, it bridges academic insight with real-world relevance for anyone working towards a future where products are designed beyond engagement or efficiency, a future where experiences become an act of care, shaping how we value, choose, and ultimately live. * Charles Michel, Food systems thinker and experience designer *