Marketing Management
Knowledge and Skills
6th Edition
Published on 30. June 2000
Book
Hardback
876 pages
978-0-07-231557-8 (ISBN)
More details
Edition
6th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 248 mm
Width: 203 mm
Thickness: 38 mm
Weight
1770 gr
ISBN-13
978-0-07-231557-8 (9780072315578)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
07/1998
5th Edition
Irwin Professional Publishing
€105.22
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