Marketing Management: Knowledge and Skills
4th Edition
Published on 31. December 1995
Book
Paperback/Softback
896 pages
978-0-07-114613-5 (ISBN)
More details
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-07-114613-5 (9780071146135)
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Schweitzer Classification