Consumer Behavior and Marketing Strategy
3rd Edition
Published on 1. January 1993
Book
Hardback
625 pages
978-0-256-10567-4 (ISBN)
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Children/juvenile
Professional and scholarly
College/higher education
Young adult
Edition type
Revised edition
Dimensions
Height: 241 mm
Width: 197 mm
Thickness: 38 mm
Weight
1361 gr
ISBN-13
978-0-256-10567-4 (9780256105674)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
J. Paul Peter | Jerry C. Olson
Consumer Behavior and Marketing Strategy
Book
08/1995
McGraw-Hill Education (ISE Editions)
€33.41
Article is exhausted; no reprint