Consumer Behavior and Marketing Strategy
2nd Edition
Published on 1. January 1990
Book
Paperback/Softback
620 pages
978-0-256-07961-6 (ISBN)
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 186 mm
Width: 123 mm
ISBN-13
978-0-256-07961-6 (9780256079616)
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Schweitzer Classification