Efficient and Effective Research

This book will be the foundation of a research career inside and outside universities, in a modern world where efficiency and effectiveness are increasingly emphasised.

Part A aims to help readers write their thesis and journal articles in an efficient way; it can be used for both quantitative and qualitative research reports. In the second chapter, this approach to thesis writing leads into a comprehensive guide to efficient article writing.

In turn, Part B presents steps in three qualitative social science research methodologies that are particularly effective for unearthing findings about what humans actually do in work and other situations: case, interview and action research. Examples of how to carry out the methodologies are described.